What is acceleration
| Target | Faster to the right markets |
| To whom | Companies targeting new business creation with customers |
| What | Drafting, creating, testing, validating |
| How | Experimentation, business modelling, utilizing social media, KPIs |
| Inspiration | Lean sturtup, business model creation, growth hacking, word-of-mouth marketing, design thinking |
| Reality | The need for financing and resources in acceleration activities |
Four phases of acceleration
Acceleration can be divided in four phases. Each phase has its own focus.
Make the whole acceleration journey with and for your users and customers. Never stop with idea generation and small experimentations also with your business model. Continue it at every phase of your business.
Idea: customer discovery
Main question in idea phase is: What is the problem that is worth solving?
Idea stage outputs are:
- Initial concept
- Vision of new business
- Committed people
Tools and practices:
- Crowdsourcing
- Design thinking
- Internal incubatory
- Opportunity experiments
KPIs:
- Market size & growth
- Potential market share
- Trend, partner, strategy, portfolio & ecosystem fits
- Strength & number of weak signals
- Estimated costs
- Number of idea submissions
- % of potential new business ideas
Problem – solution fit: solution discovery
Main question in problem-solution phase is: What is the solution that has real demand?
Problem-solution fit outputs are:
- High value concept
- User acceptance
- Resources to move forward
Tools and practices:
- Pre-ordering and growfunding
- Crowdsourcing
- Design thinking
- Internal incubatory
- Behavioral segmentation
- Business model canvas
- Lean business model canvas
- Value proposition safari
- Run-time intelligence and data analytics
- Opportunity experiments
- Experimental social media accounts
- Wide lenses
KPIs:
- Market size & growth
- Estimated costs
- Potential market share
- Number of unique visitors, engagement, bounce & conversion rates
- Success rate of proposals & order intake
- Number of installs & average product review score
- Trend, partner, strategy, portfolio & ecosystem fits
- Estimated costs
- Source of prospects
Product – market fit: value proposition discovery
Main question in product – market fit phase is: How to acquire and retain the customers with a scalable business model?
Product – market fit outputs are:
- Validated and desired solution
- Initial business model
- Resources to move forward
Tools and practices:
- Behavioral segmentation
- Business model canvas
- Digital content marketing
- Growth hacking
- Pre-ordering and growthfunding
- Run-time intelligence and data analytics
- Internal startup
- Spinoff
- Word of mouth marketing
- Internal incubatory
- Value proposition
- Business model experiments
- Lean business model canvas
- Experimental social media accounts
- Opportunity experiments
- Wide lenses
KPI’s:
- Market size & growth
- Renewals & retention
- Number of business model experiments
- Estimated costs
- Revenue growth
- Number of unique visitors, engagement, bounce & conversion rates
- Success rate of proposals & order intake
- Number of installs & average product review score
- Source of prospects
- Number of accelerated solutions by phase
Scaling: growth discovery
Main question in scaling phase is: How to create fast growing and sustainable business?
Results of scaling phase are:
- Money to create new business ideas
- Channels, networks, brand
Tools and practices:
- Digital content marketing
- Growth hacking
- Word of mouth marketing
- Run-time intelligence and data analytics
KPIs:
- ARPU & Market share
- Market size & growth
- Estimated costs
- Referral & cross-sales rates
- NPS
- EBIT (Profit)
- Number of business model experiments
- Renewals & retention
- Revenue growth
- Number of unique visitors, engagement, bounce & conversion rates
- Success rate of proposals & order intake
- Number of installs & average product review score
- Source of prospects
- Number of accelerated solutions by phase